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SEO: 9 On-Page Factors That Matter the Most

SEO: 9 On-Page Factors That Matter the Most

Much of modern SEO is focused on backlinks, authority, social media engagement, and other off-page factors. And while there's no argument over how important these are, they're not the end of the story.

On-page SEO is just as important as ever. Old-school tricks may no longer be enough to power a site up the rankings alone, but without a solid contribution from on-page optimization, a site won't rank for anything competitive.

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How to Quickly Understand What SEO Strategies Your Competitors Are Using

How to Quickly Understand What SEO Strategies Your Competitors Are Using

Competitive research is one of the most important factors in SEO, but it is often reduced to a minor role later on in the process. Analyzing the competition, though, is vital for success, allowing you to understand the road ahead. You can use your research to see how difficult ranking for search terms will be, where each site is getting their backlinks from, and discover easy opportunities to provide a better result for searchers. The following techniques can be used at the start of the SEO process, putting you in the best possible position to gain relevant rankings.

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5 Insider Resources for Social Media Marketing in 2019

5 Insider Resources for Social Media Marketing in 2019

Do you earn your living as a social marketing professional? Are you attempting to build your reputation as a go-to resource for helpful business-building information? Being a professional social media guru takes more than a knowledge of Snapchat, Twitter, Facebook, and Pinterest. You need to be able to build your own social media marketing business while helping clients grow theirs. Thanks to innovative developers, there are now more awesome tools than ever before for professional marketers like yourself. If you want to increase your business' potential while sharing fabulous finds with your audience, check out this selection of under-the-radar helpful marketing tools.

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Will SEO Eventually Perish?

Will SEO Eventually Perish?

It seems like every time Google makes a small change to their SERPs, a group of technological Chicken Littles start reaching for their bullhorns to proclaim to the world, "SEO is dead!"

They were wrong when they said it about the Panda update. They were wrong when they said it about Hummingbird, too. The question remains: will the alarmists ever be right? Will Search Engine Optimization ever completely lose its viability? We sincerely doubt it, and we'll tell you why.

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DMOZ 2017: How to Get Listed

DMOZ 2017: How to Get Listed

In recent years, there has been plenty of debate across the SEO world on whether getting your website listed in a web directory confers any worthwhile ranking benefits. Let us just say that it's a question of relativity. There are web directories and then there is the open directory, better known as DMOZ. DMOZ is essentially the grand-daddy of all online directories. However, getting your website listed in the DMOZ directory is neither easy nor straightforward. In this guide, we will explore some of the tips, tricks and plain common sense approaches that have proven useful in getting a website listed on DMOZ in record time.

But let's cover the nitty-gritty first:

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SEO vs PPC SEO vs PPC

SEO vs PPC: The Difference Explained

With the new digital age upon us, search engine optimization is as vital as ever. From social media integration to mobile optimization, professional SEO services are designed to help ensure brand validity and higher visibility across Google and the Web. As part of any online search engine marketing or advertising campaign, clients need strong content that effectively attracts and engages new customers. Similarly, captivating and compelling website content must also be easy to scan and digest. This keeps visitors on pages longer – resulting in higher conversion rates and stronger leads and sales. As a form of SEO marketing, Pay per Click Management services can also secure recurring web traffic and business. There are, however, subtle differences between PPC and overall SEO services. 

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Recovering from Google Penguin with Link Removal Service

Recovering from Google Penguin with Link Removal Service

Google, in an effort to improve search engine results, constantly evaluates websites and their ranking algorithm to ensure the results users are receiving are of the highest quality. On April 24, 2012, the search engine giant released an algorithm update known as the “Penguin” update. This update was designed to target websites violating the webmaster guidelines established by the company. More specifically, it targeted websites with over-optimized backlink profiles.  Google estimates approximately three percent of search engine queries done in English were affected by the update. Another update, referred to as Penguin 1.1, followed the original on May 25, 2012 and another on October 5, 2012. Although fewer sites were affected with the subsequent updates, any site that was impacted by one of these changes may find they need help recovering from these penalties imposed by Google.

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What Does SEO Stand For?

What Does SEO Stand For?

Regardless of the the field you are in, what type of product or service you provide, or if you simply surf the web for personal use, it is tough not to notice the high instance of the three-letter acronym of SEO that perpetually pops up. Most curious minds want to learn more and wonder what does SEO stand for. 

So, What Does SEO Stand For?

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SEO & Google’s Mobile Search Update

SEO & Google’s Mobile Search Update

Is your website mobile friendly?  If not, now’s the time to give it some serious thought.  Up until recently, having a mobile-friendly website was simply an advantage over your competition.  However, this changed last week when Google announced that it’s going to start using mobile-friendliness as a ranking factor:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

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What is the Google Pigeon Update?

What is the Google Pigeon Update?

Google Pigeon is an update to the local ranking algorithm that Google launched on July 24th, 2014.  Google stated the purpose of the update was to provide more useful, relevant and accurate local search results. In addition, Google said that this new algorithm improves their distance and location ranking parameters.  Unlike other major updates that Google has implemented over the last couple of years, this update is not a penalty based update - it’s a change to the local search ranking algorithm itself.

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eComp Marketing LLC ®
1237 Anthony Street
Hancock, MI 49930
Phone: 906-661-2226

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