It seems like every time Google makes a small change to their SERPs, a group of technological Chicken Littles start reaching for their bullhorns to proclaim to the world, "SEO is dead!"
They were wrong when they said it about the Panda update. They were wrong when they said it about Hummingbird, too. The question remains: will the alarmists ever be right? Will Search Engine Optimization ever completely lose its viability? We sincerely doubt it, and we'll tell you why.