You can't dispense with online marketing in this day and age. If someone wants to know about a business, the first thing they do is pull out a smartphone and search for it. One of your online marketing goals, therefore, should be to reach the top of those search results and to get your brand's story all over social media. Luckily, doing so doesn't have to break the bank. Here are five great, free online marketing tools that will boost your small business' online presence.
HubSpot is a powerful customer relationship management (CRM) program, but an element of a good CRM is a marketing management software. With HubSpot, which offers a free version, you can get an all-in-one solution that allows you to have a robust email marketing campaign, traffic and conversions analytics for your website, and ad management on a variety of social media platforms. You can even add unlimited users so your entire team can access its features.
Moosend (as in moo-send), is a good resource for free email marketing management. Not only does it allow you to send newsletters to your subscribers and followers, but you can also automate your emailing so you can focus on all the other things your small business needs. If that wasn't enough, Moosend will analyze subscriber actions to give you customized reports on how effective your email campaign is in converting to purchases. Moosend makes it easy to boost your online presence through the effective use of email campaigns, a proven technique to convert more leads into sales.
Hootsuite is another powerful, all-in-one social media management software. It has a variety of great features to help you monitor and boost your online presence, especially on social media. If you stick with the free version, you'll get these features, albeit on a much smaller scale; it's designed for a small business with a small social media presence, as it allows one user and three social media channels, with a limited number of automated posts. However, it allows you to monitor those social media feeds and can offer a variety of information and reports to help you maximize your return on investment for your advertising and posting.
If you're looking for some help with creating compelling, attractive logos or graphic designs, there are plenty of great, free logo creators out there on the net. Another such tool, with a free version, is Canva. Canva has a lot of powerful features that help small businesses manage web design and all the tasks that go into it, without having to pay an actual web designer for help. It has easy drag-and-drop features and a variety of applications, like logo design, presentations, and a huge library of free stock images to utilize.
Last, but certainly not least, is HotJar. HotJar is a web-based tool that is specifically designed to monitor the behavior of people that visit your website and provides a variety of data to you in an easy to digest format. It's a simple script that installs directly onto your website, and for small businesses with relatively low traffic and low data needs, it's completely free. If you're looking to optimize your website's performance and convert more visitors to clicks, whether for ad revenue or increased sales, HotJar can help you do that.
You don't need to be an expert on SEO or web design to boost your online presence, and you don't need to spend a lot of money either. All you need is a little time, the desire to learn a thing or two, and one of these free online marketing tools to help you drive more traffic to your site, boost your social media presence, or convert more email subscribers to customers.