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Google Penguin 3.0 and How to Recover

In years past, it was very simple to rank a web site high atop Google's search results without devoting the time to creating relevant, high-quality content.

Google domination could be achieved with sneaky, underhanded tactics known as "black hat" search engine optimization.

Black hat SEO methods included stuffing keywords into the text of a web site as densely as possible, paying for hundreds (or thousands) of low-quality back links to your site from link farms, subscribing to blog networks to procure more back links, and primarily using keywords as anchor text for links.

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Recovering from Google Penguin with Link Removal Service

Google, in an effort to improve search engine results, constantly evaluates websites and their ranking algorithm to ensure the results users are receiving are of the highest quality. On April 24, 2012, the search engine giant released an algorithm update known as the “Penguin” update. This update was designed to target websites violating the webmaster guidelines established by the company. More specifically, it targeted websites with over-optimized backlink profiles.  Google estimates approximately three percent of search engine queries done in English were affected by the update. Another update, referred to as Penguin 1.1, followed the original on May 25, 2012 and another on October 5, 2012. Although fewer sites were affected with the subsequent updates, any site that was impacted by one of these changes may find they need help recovering from these penalties imposed by Google.

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eComp Marketing LLC ®
1237 Anthony Street
Hancock, MI 49930
Phone: 906-661-2226

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