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DMOZ 2017: How to Get Listed

DMOZ 2017: How to Get Listed

In recent years, there has been plenty of debate across the SEO world on whether getting your website listed in a web directory confers any worthwhile ranking benefits. Let us just say that it's a question of relativity. There are web directories and then there is the open directory, better known as DMOZ. DMOZ is essentially the grand-daddy of all online directories. However, getting your website listed in the DMOZ directory is neither easy nor straightforward. In this guide, we will explore some of the tips, tricks and plain common sense approaches that have proven useful in getting a website listed on DMOZ in record time.

But let's cover the nitty-gritty first:

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SEO vs PPC SEO vs PPC

SEO vs PPC: The Difference Explained

With the new digital age upon us, search engine optimization is as vital as ever. From social media integration to mobile optimization, professional SEO services are designed to help ensure brand validity and higher visibility across Google and the Web. As part of any online search engine marketing or advertising campaign, clients need strong content that effectively attracts and engages new customers. Similarly, captivating and compelling website content must also be easy to scan and digest. This keeps visitors on pages longer – resulting in higher conversion rates and stronger leads and sales. As a form of SEO marketing, Pay per Click Management services can also secure recurring web traffic and business. There are, however, subtle differences between PPC and overall SEO services. 

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What Does SEO Stand For?

What Does SEO Stand For?

Regardless of the the field you are in, what type of product or service you provide, or if you simply surf the web for personal use, it is tough not to notice the high instance of the three-letter acronym of SEO that perpetually pops up. Most curious minds want to learn more and wonder what does SEO stand for. 

So, What Does SEO Stand For?

As you can tell by Internet searches, the allure and mystery of SEO meaning and SEO definition is not unusual. SEO stands for Search Engine Optimization, but the meaning is so much greater to marketing professionals and anyone who sells products or services. SEO is the ongoing activity in which these professionals become involved to generate activity to attract attention and traffic to their business's website. 

With the basic SEO meaning and SEO definition, as well as knowing how vital it is to stay in the good graces of Google when creating and tending to a website, you might have a somewhat better picture of this critical part of online life for professionals. 

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SEO & Google’s Mobile Search Update

SEO & Google’s Mobile Search Update

Is your website mobile friendly?  If not, now’s the time to give it some serious thought.  Up until recently, having a mobile-friendly website was simply an advantage over your competition.  However, this changed last week when Google announced that it’s going to start using mobile-friendliness as a ranking factor:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

This announcement is a game changer for most webmasters and business owners.  It’s very unlike Google to provide such specifics about an update that it plans to release.  With this being the case, we anticipate this update having a huge impact on mobile search results.  Mobile friendly websites will surely be rewarded with better rankings while non-mobile sites will experience a decline in rankings. Exactly how much of an increase or decrease we don’t yet know, but if your website gets a lot of traffic from organic rankings, I don’t think you’re going to want to wait around to find out.  After all, 1/4 of all searches are now being done from mobile devices. With several billion searches being completed each day, this adds up to a whole lot of searches that you are not going to want to miss out on!

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What is the Google Pigeon Update?

What is the Google Pigeon Update?

Google Pigeon is an update to the local ranking algorithm that Google launched on July 24th, 2014.  Google stated the purpose of the update was to provide more useful, relevant and accurate local search results. In addition, Google said that this new algorithm improves their distance and location ranking parameters.  Unlike other major updates that Google has implemented over the last couple of years, this update is not a penalty based update - it’s a change to the local search ranking algorithm itself.

What has changed?

Some of the key changes noticed to date include:

  1. There are a lower number of search results that include local listings.

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  2. The new local ranking algorithm ties deeper into their web search capabilities, meaning it is now taking into account more of the traditional search ranking signals.
  3. Local business listing directories such as Yelp and Yellow Pages have seen a significant boost in rankings. For some searches, the entire list of results are made up of local directory listings.
  4. Searches done in larger cities are including more results from the center of the city vs. the outskirts.
  5. Local link building and/or content creation has a big impact on local rankings.
  6. Business reviews play an important part of the ranking process.
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Rich Snippets:  An Overview

Rich Snippets: An Overview

As Google continues to enhance their search results for a better user experience, webmasters, business owners, and the like have been scrambling to keep up with the changes.  Back in 2009 Google introduced rich snippets on their Google Webmaster Blog, which to many was just a buzzword that made little sense and was not important enough to pursue. Today, rich snippets are an important part of the search engine result pages (SERPS) and something you do not want to ignore.

What is a Rich Snippet?
A rich snippet is essentially just a small summary of the data that a user can expect to see on a web page.  Its intent is to help the user discover websites that are more relevant to their searches and aid in the decision making process before they click on a listing in the SERPS. Listings that include a rich snippet are much more likely to get the click than a standard listing without.  Here’s a good example:

When looking at these listings, are your eyes drawn to the first one?  Precisely.  This is exactly why you should be using rich snippets within your website. It’s an excellent way to set yourself apart from your competitors and gain additional clicks.

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Google Penguin 3.0 and How to Recover

Google Penguin 3.0 and How to Recover

In years past, it was very simple to rank a web site high atop Google's search results without devoting the time to creating relevant, high-quality content.

Google domination could be achieved with sneaky, underhanded tactics known as "black hat" search engine optimization.

Black hat SEO methods included stuffing keywords into the text of a web site as densely as possible, paying for hundreds (or thousands) of low-quality back links to your site from link farms, subscribing to blog networks to procure more back links, and primarily using keywords as anchor text for links.

For years, these techniques, all relatively easy to execute, paid off in a big way for marketers, as they were able to rank web sites which took little time to build and provided little informative content very highly in search results, even for highly competitive and heavily searched keywords.

High rankings for hot keywords, of course, translated to loads of visitors and heaps of profits for webmasters employing black hat SEO tactics. Like everything else in the world of technology, word spread quickly about the profitability of such methods, which encouraged even more marketers to jump on the bandwagon and start using them to boost their own sites' rankings.  

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Recovering from Google Penguin with Link Removal Service

Recovering from Google Penguin with Link Removal Service

Google, in an effort to improve search engine results, constantly evaluates websites and their ranking algorithm to ensure the results users are receiving are of the highest quality. On April 24, 2012, the search engine giant released an algorithm update known as the “Penguin” update. This update was designed to target websites violating the webmaster guidelines established by the company. More specifically, it targeted websites with over-optimized backlink profiles.  Google estimates approximately three percent of search engine queries done in English were affected by the update. Another update, referred to as Penguin 1.1, followed the original on May 25, 2012 and another on October 5, 2012. Although fewer sites were affected with the subsequent updates, any site that was impacted by one of these changes may find they need help recovering from these penalties imposed by Google.

Many businesses now find they are in need of a penguin recovery service thanks to unnatural links or over optimization. If you have received this dreaded news, you may believe you have no choice but to start a brand new website. Others are under the impression that they must rush out and find a massive amount of high quality links in a short period of time to offset the negative ones therefore spending a massive amount of money to accomplish the feat. However, this doesn't have to be the case as a genuine link removal service can be of great help.

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How Local SEO Benefits Your Small Business

How Local SEO Benefits Your Small Business

Each month there are more than one billion searches entered into the major search engines.  35% of these searches are from people looking for local merchants, so that means there are over 300 million people looking for products or services that YOU provide. Is your website being found? If not, it’s a bit of an understatement to say that you are missing out. 

Local SEO, or search engine optimization, allows you to reach potential customers in your geographical area. The majority of people searching for local businesses are ready to make a purchase.  In fact, more than 60% of local searches generate a sale. 

Local SEO

At its heart, SEO is designed to promote your website for particular search terms. By combining specific keywords with high quality SEO services, you can boost your website's rankings for search terms like "energy efficient light bulbs" or “Chicago coffee shops”.  The key is to determine the specific keywords people are using to find your business online and to optimize your website for them.

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Importance of Keyword Analysis in Online Marketing

Importance of Keyword Analysis in Online Marketing

Keywords are essential in Search Engine Optimization (SEO) and therefore to your online marketing success. Keywords are the terms that searchers enter into search engines, such as Google or Bing. A search engine will return a list of search results based on its analysis of how likely the web page, PDF or other item will meet the searchers’ needs. Searchers typically look through page one of the search results to find what they are looking for; they rarely go even to page two. By using effective keywords in your web content, you’ll increase your chances of appearing on page one of the search results. Appearing on page one increases the chances the link to your site will be clicked. This, in turn, will increase your opportunity to gain prospects and sales. 

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Pay Per Click Management for Online Business

Pay Per Click Management for Online Business

Pay per click (often referred to as PPC) is an effective and popular advertising strategy that is used by the major search engines, Google, Bing Paid Advertising and Yahoo. The strategy provides instant and much targeted traffic to the online business website almost immediately. In this online marketing strategy, the website owner is obligated to pay whenever someone, whether locally or in another remote part in the world, should click on his online advertising.

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eComp Marketing LLC ®
1237 Anthony Street
Hancock, MI 49930
Phone: 906-661-2226

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