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DMOZ 2017: How to Get Listed

In recent years, there has been plenty of debate across the SEO world on whether getting your website listed in a web directory confers any worthwhile ranking benefits. Let us just say that it's a question of relativity. There are web directories and then there is the open directory, better known as DMOZ. DMOZ is essentially the grand-daddy of all online directories. However, getting your website listed in the DMOZ directory is neither easy nor straightforward. In this guide, we will explore some of the tips, tricks and plain common sense approaches that have proven useful in getting a website listed on DMOZ in record time.

But let's cover the nitty-gritty first:

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SEO vs PPC: The Difference Explained

With the new digital age upon us, search engine optimization is as vital as ever. From social media integration to mobile optimization, professional SEO services are designed to help ensure brand validity and higher visibility across Google and the Web. As part of any online search engine marketing or advertising campaign, clients need strong content that effectively attracts and engages new customers. Similarly, captivating and compelling website content must also be easy to scan and digest. This keeps visitors on pages longer – resulting in higher conversion rates and stronger leads and sales. As a form of SEO marketing, Pay per Click Management services can also secure recurring web traffic and business. There are, however, subtle differences between PPC and overall SEO services. 

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What Does SEO Stand For?

Regardless of the the field you are in, what type of product or service you provide, or if you simply surf the web for personal use, it is tough not to notice the high instance of the three-letter acronym of SEO that perpetually pops up. Most curious minds want to learn more and wonder what does SEO stand for. 

So, What Does SEO Stand For?

As you can tell by Internet searches, the allure and mystery of SEO meaning and SEO definition is not unusual. SEO stands for Search Engine Optimization, but the meaning is so much greater to marketing professionals and anyone who sells products or services. SEO is the ongoing activity in which these professionals become involved to generate activity to attract attention and traffic to their business's website. 

With the basic SEO meaning and SEO definition, as well as knowing how vital it is to stay in the good graces of Google when creating and tending to a website, you might have a somewhat better picture of this critical part of online life for professionals. 

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SEO & Google’s Mobile Search Update

Is your website mobile friendly?  If not, now’s the time to give it some serious thought.  Up until recently, having a mobile-friendly website was simply an advantage over your competition.  However, this changed last week when Google announced that it’s going to start using mobile-friendliness as a ranking factor:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

This announcement is a game changer for most webmasters and business owners.  It’s very unlike Google to provide such specifics about an update that it plans to release.  With this being the case, we anticipate this update having a huge impact on mobile search results.  Mobile friendly websites will surely be rewarded with better rankings while non-mobile sites will experience a decline in rankings. Exactly how much of an increase or decrease we don’t yet know, but if your website gets a lot of traffic from organic rankings, I don’t think you’re going to want to wait around to find out.  After all, 1/4 of all searches are now being done from mobile devices. With several billion searches being completed each day, this adds up to a whole lot of searches that you are not going to want to miss out on!

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Rich Snippets: An Overview

As Google continues to enhance their search results for a better user experience, webmasters, business owners, and the like have been scrambling to keep up with the changes.  Back in 2009 Google introduced rich snippets on their Google Webmaster Blog, which to many was just a buzzword that made little sense and was not important enough to pursue. Today, rich snippets are an important part of the search engine result pages (SERPS) and something you do not want to ignore.

What is a Rich Snippet?
A rich snippet is essentially just a small summary of the data that a user can expect to see on a web page.  Its intent is to help the user discover websites that are more relevant to their searches and aid in the decision making process before they click on a listing in the SERPS. Listings that include a rich snippet are much more likely to get the click than a standard listing without.  Here’s a good example:

When looking at these listings, are your eyes drawn to the first one?  Precisely.  This is exactly why you should be using rich snippets within your website. It’s an excellent way to set yourself apart from your competitors and gain additional clicks.

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How Local SEO Benefits Your Small Business

Each month there are more than one billion searches entered into the major search engines.  35% of these searches are from people looking for local merchants, so that means there are over 300 million people looking for products or services that YOU provide. Is your website being found? If not, it’s a bit of an understatement to say that you are missing out. 

Local SEO, or search engine optimization, allows you to reach potential customers in your geographical area. The majority of people searching for local businesses are ready to make a purchase.  In fact, more than 60% of local searches generate a sale. 

Local SEO

At its heart, SEO is designed to promote your website for particular search terms. By combining specific keywords with high quality SEO services, you can boost your website's rankings for search terms like "energy efficient light bulbs" or “Chicago coffee shops”.  The key is to determine the specific keywords people are using to find your business online and to optimize your website for them.

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eComp Marketing LLC ®
1237 Anthony Street
Hancock, MI 49930
Phone: 906-661-2226

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