Google, in an effort to improve search engine results, constantly evaluates websites and their ranking algorithm to ensure the results users are receiving are of the highest quality. On April 24, 2012, the search engine giant released an algorithm update known as the “Penguin” update. This update was designed to target websites violating the webmaster guidelines established by the company. More specifically, it targeted websites with over-optimized backlink profiles. Google estimates approximately three percent of search engine queries done in English were affected by the update. Another update, referred to as Penguin 1.1, followed the original on May 25, 2012 and another on October 5, 2012. Although fewer sites were affected with the subsequent updates, any site that was impacted by one of these changes may find they need help recovering from these penalties imposed by Google.
Many businesses now find they are in need of a penguin recovery service thanks to unnatural links or over optimization. If you have received this dreaded news, you may believe you have no choice but to start a brand new website. Others are under the impression that they must rush out and find a massive amount of high quality links in a short period of time to offset the negative ones therefore spending a massive amount of money to accomplish the feat. However, this doesn't have to be the case as a genuine link removal service can be of great help.