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DMOZ 2017: How to Get Listed

DMOZ 2017: How to Get Listed

In recent years, there has been plenty of debate across the SEO world on whether getting your website listed in a web directory confers any worthwhile ranking benefits. Let us just say that it's a question of relativity. There are web directories and then there is the open directory, better known as DMOZ. DMOZ is essentially the grand-daddy of all online directories. However, getting your website listed in the DMOZ directory is neither easy nor straightforward. In this guide, we will explore some of the tips, tricks and plain common sense approaches that have proven useful in getting a website listed on DMOZ in record time.

But let's cover the nitty-gritty first:

What is DMOZ and Why is it Important?

DMOZ is considered one of the most influential web directories online since Google and other major search engines use it to determine the authority of a website. As a matter of fact, you cannot get listed on the Google Directory if your website is not listed with DMOZ.

While there are many other web directories on the web, none can lay claim to the same sort of credentials as DMOZ. For starters, it is almost as ancient as the World Wide Web itself. It is also a volunteer edited directory, with each and every listing compiled by human volunteers.

The Most Effective Tips and Tricks to Get Listed on DMOZ Fast

It is worth pointing out here that there are no surefire approaches to getting your site listed within a particular time frame. Being a cloud sourced, human controlled process there is no way you can take advantage of bugs or loopholes in the code to get your site ahead of the queue. But there are certain proven approaches which will ensure that your submission stands the best chance of getting approved without undue delays if you follow them to the letter.

Become a DMOZ Editor

DMOZ are constantly recruiting new editors to join their editorial team. While this does not give you free rein to approve any listing requests, it offers you an opportunity to ensure your site (or sites for that matter) is listed speedily.

Applying to become a DMOZ editor is straightforward. However, there is a huge demand for places in the editorial team so you may have to bid your time and keep hoping.

Begin by identifying a specific category which fits your website's content. Below the list of websites, there is a link prompting you to "Volunteer to edit this category". Click it and you will be redirected to a page with detailed instructions about how to do the editing work competently. Make sure you read and understand the guidelines and tips effectively. You can then click "Proceed" to be redirected to the actual application form.

If your application to be an editor at DMOZ is accepted, you will be given limited editorial privileges. You can only edit one category at this level and that is why you should choose the category that best fits your website. But in case you need to have a website in another category, you can always request a fellow editor with full editorial privileges to help you expedite a listing in another category.

 

Don't Try Shortcuts and Underhand Tricks

Never try to use shortcuts and underhand means to expedite the registration of your site. Some "SEO experts" for instance advice that you add some patently misleading information to make your site appear consistent with DMOZ guidelines and then reverting to your actual content once the listing is approved.

Another ineffective trick is trying to submit your website under different categories with the hope that one of them will be picked. The DMOZ editors regularly sift for such applications and label them as spam. In the worst-case scenario, your website could be permanently blacklisted.

It is also becoming common to find adverts for some "automated submission services" to expedite your DMOZ application. Don't even think about it. For starters, such an approach is strictly forbidden in the DMOZ policy statement. Secondly, no automated process can make a better application intended for a human editor than you can do by following the clear guidelines.

Be Specific in Your Selection of Category

As explained above, submitting your site to multiple categories or even sub-categories is more likely to cause harm than good. Just as well, submitting your site to the most general category possible is not helpful. The more general your categorization, the likelier it is that you will join a long queue of prospective sites leading to further delays and frustration about how your request is processed.

Independent statistics show that sites which are submitted to correct and very specific categories in DMOZ are up to four times more likely to be registered compared to those which are not. It is a sobering fact considering that only about 31% of sites listed on DMOZ are submitted to their proper categories.

Make your Description Accurate, Objective and Concise

Each DMOZ application should be accompanied by a brief description of the website. This is where most people fail or excel in making their site approved for listing. Avoid any flowery or biased information. Do not include superlatives like "best", "greatest" or adjectives like "amazing" in the description.

Just as well, avoid stuffing the description full of keywords. Remember the application will be read by a human editor. Do not be too promotional as this will only prompt the editors to edit away the flowery language to project a more neutral tone. More often than not, editor-corrected descriptions are less than impressive.

Do Not Resubmit your Entry

I understand that it can be frustrating waiting for months on end for your application to be processed. However, do not make the mistake of resubmitting your request. This will only lead to further delays as your request will be moved to the back of the queue.

Continue Improving your Website Even as you Wait

Most website owners and editors spruce up their websites prior to applying for inclusion in the DMOZ directory. However, they neglect adding more content as they await the approval to go through. This can lead to rejection as DMOZ editors are specifically tasked with the duty of identifying fresh and engaging content at the time of approving a request. Ensure that you do not have banners declaring "under construction" even if this is only in the minor pages of the site. If certain pages do not have any or adequate content, do not publish them until they are ready.

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SEO vs PPC SEO vs PPC

SEO vs PPC: The Difference Explained

With the new digital age upon us, search engine optimization is as vital as ever. From social media integration to mobile optimization, professional SEO services are designed to help ensure brand validity and higher visibility across Google and the Web. As part of any online search engine marketing or advertising campaign, clients need strong content that effectively attracts and engages new customers. Similarly, captivating and compelling website content must also be easy to scan and digest. This keeps visitors on pages longer – resulting in higher conversion rates and stronger leads and sales. As a form of SEO marketing, Pay per Click Management services can also secure recurring web traffic and business. There are, however, subtle differences between PPC and overall SEO services.

What exactly is Pay Per Click Advertising?

Pay per click (PPC) advertising utilizes strategically placed banners on websites, blogs, and especially social media pages. When these banners are clicked, brands are able to generate leads, revenue, and profit. PPC clicks also increase page rankings and ratings across Google, which can help ensure brand validity and overall awareness. Like business ads and promotional videos, PPC is designed to help brands with the following:

·         Extending brand reach – PPC management can increase traffic to websites, blogs, and social media pages. This results in greater brand exposure, along with higher visibility that makes any brand a leader in their respective industry, sector or niche.

·         Target Core Traffic – Unlike organic SEO, PPC advertisements can be launched faster and truly targets traffic. This brings qualified leads to your site or online venue.

·         Strategic Keyword and Ad Placement – Clients can easily assign different ad copies that include strategic and specific keywords. This increases the quality of the website traffic and leads received – and PPC ads can even be scheduled to run during the best sales periods in geo-specific locations.

·         Keyword and Marketing Campaign Testing – PPC is the perfect way to test keyword and copy strength across the board. In fact, clients can launch multiple PPC ads to determine which ones offer the best leads, traffic, and highest conversion rates for their brands.

·         Maximize ROI – The only time a client pays for PPC is when an ad is clicked (either in-bound or outbound). This means it is easier to manage cost structures, along with tracking conversions and determining overall return on marketing investments (ROI). Clients can also determine how well PPC runs against other traditional SEO marketing and online advertising techniques.

Differences between PPC and General SEO Services

There seems to more flexibility when it comes to PPC marketing and management. For example: social media profiles are pretty much relegated to social media marketing and pages. PPC on the other hand – can easily be integrated into any website, blog, or social media site. While considered a form of SEO, PPC can literally be an entirely separate marketing entity – concentrating purely on securing clicks via outbound or inbound likes. Like the names suggest, outbound links are essentially banners placed on websites – that when clicked – go to related pages or online stores. Inbound links are placed on social media pages, blogs, and other venues – that when clicked – lead back to your specific site or page. The key to PPC, however, is to secure optimal placement on search engines – namely Google. While it can take some time to build a strong and recurring audience or clientele, PPC has been proven to help companies increase revenue and build stronger awareness across the Internet.


 

Traditional and New SEO Services

The new digital age has seen a number of changes and enhancements in SEO and search engine marketing. No longer is SEO simply relegated to strategically placed keywords on sites – hoping to drive sales and web traffic. Today’s SEO is a comprehensive and cohesive platform with a myriad of marketing tools and techniques. The following are designed to increase overall visibility on Google, while meeting all White Hat techniques and criteria:

Social Media Integration

No marketing campaign is ever complete without social media integration. From Facebook to Twitter, there are now over a million global companies with pages on these platforms and networks. The main essence of social media is to instantaneously generate a lasting “buzz” about your products and services. This is done via strong social media profiles that help extend your brand’s reach and message across the Web. The addition of daily posts, promotional videos, and other techniques help foster “likes” by followers, while targeting new customers and clients as well. Companies are then able to market their services to core, niche or mass audiences – while establishing brand awareness and visibility to secure higher page rankings on Google.

Mobile Marketing

Google is the world’s largest and most popular search engine. As part of its recent updates and changes to algorithms, all sites must now be optimized for mobile readiness. This allows your pages, blogs, and sites to be accessed via wireless, remote and digital devices. This results in higher visibility on local search results, along with all mobile and wireless platforms. Other benefits of mobile integration in SEO campaigns include but are not limited to:

·         Responsive web design – the ability for sites to reshuffle content when accessed by mobile devices. This is imperative in meeting all Google mobile media requirements and criteria.

·         Industry-specific and relevant content – mobile content must be industry-specific and high quality in nature. This can procure stronger leads, while propelling brands to new heights in their industries.

·         Geo-specific mobilization – mobile content can easily be streamlined and centralized to reflect all current and burgeoning SEO trends. In fact, companies can tailor content to target geo-specific audiences that utilize mobile devices to access information while on the go.

Long gone are the days of traditional desktops and conventional laptops for information access. Today’s potential clients and customers want to access information while on the go. As imperative as it is to have a strong social media presence – it is equally important to secure a strong mobile presence. With over 67% of global companies now with mobile sites, it is essential for new and existing brands to optimize all their sites for mobile friendliness.

Content-Based Marketing

Content still plays a pivotal part in establishing brand professionalism and notoriety. However, long gone are the days of lengthy content that would take forever to load and access. Today’s content must be precise, concise, and designed to captivate and compel mass audiences. This includes web content, which can still include strategic keywords for linking purposes. All web content should also entail visible social media links, along with at least one promotional video for brand marketing purposes. With years of extensive industry experience, local SEO companies have the tools and experience to create high-quality content that meets or exceeds Google’s latest updates. This includes but is not limited to:

·         Blogging – daily or weekly blogs are industry relevant and can procure greater leads and recurring clientele. Content will always be engaging, fresh, and reflective of the current SEO and marketing trends.

·         Social media profiles – strong social media profiles can truly attract visitors and potential customers to any site, blog, or online venue. SEO content specialists can easily create profiles that help your business become competitively viable.

·         Website and mobile content – content that is easy to scan, digest and straight to the point. Website and mobile content will include keywords and links.

For more information on SEO and PPC marketing, simply contact your local SEO agency and get the services you deserve.

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SEO & Google’s Mobile Search Update

SEO & Google’s Mobile Search Update

Is your website mobile friendly?  If not, now’s the time to give it some serious thought.  Up until recently, having a mobile-friendly website was simply an advantage over your competition.  However, this changed last week when Google announced that it’s going to start using mobile-friendliness as a ranking factor:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

This announcement is a game changer for most webmasters and business owners.  It’s very unlike Google to provide such specifics about an update that it plans to release.  With this being the case, we anticipate this update having a huge impact on mobile search results.  Mobile friendly websites will surely be rewarded with better rankings while non-mobile sites will experience a decline in rankings. Exactly how much of an increase or decrease we don’t yet know, but if your website gets a lot of traffic from organic rankings, I don’t think you’re going to want to wait around to find out.  After all, 1/4 of all searches are now being done from mobile devices. With several billion searches being completed each day, this adds up to a whole lot of searches that you are not going to want to miss out on!

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